Client Meeting 1 – Monday 3rd February 2014

Yesterday I visited Home Nightclub and met with its owner to partake in our first official meeting to discuss exactly what he wanted the musical pieces to include, their genre and the effect he wanted the music to have on customers.

We first discussed the genre of the intended musical pieces. John had a very set idea on how he wanted the music to sound, he wanted 3 purely instrumental tracks sharing a genre combination of ‘ambient’ and ‘downtempo’ possibly with some jazz influences thrown in for good measure. I explained to John that simply combining genre’s isn’t as easy as he’s made it out to be, i takes a lot of time and research into both genres to understand what makes each unique and what sections of the genre can be used for collaboration. Despite this I decided i wanted to try it as researching into various genre’s interested me greatly and felt with enough research i could back up my creative choices within the final product. For the majority of the tracks John wanted an electronic rhythm section, meaning the use of sampled drums and synth bass as he believed that acoustic instruments would not give the correct atmosphere. He expressed that any instrumental choices on top of the rhythm section was completely at my own discretion, which was perfectly fine with me as it gave me more creative freedom. John finally expressed that the purpose of these pieces of music would not only encourage the rooms current customers to stay within its walls longer but also entice new customers to enter upon hearing the music while walking past the room on the way to another floor. This gave me the perfect opportunity to research and examine how each of the different genres and styles have various effects on the human mind and the emotions they could incur.

Although my meeting with John was only 20 minutes long due to his hectic schedule I felt it was extremely informative and gave me a solid base to begin my research into the mechanics of the product its self. I now feel ready to draw up a plan and timescale for my intended progression on a week by week basis.

My notes for the meeting can be found on the ‘Supporting materials’ section of my blog. Below are some of the songs the client gave me as reference material and a guide as to how he wanted his music to sound:

Reference Material: Audio Project 2